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Diocese Gears Up for ADA 2018 with Enhanced Look


By Liz Sullivan

The Diocese of San Jose is preparing to kick off the Annual Diocesan Appeal (ADA) 2018 the weekend of January 20-21 with the release of a new video and a brochure, which highlight this year’s theme “Sharing the Joy of the Gospel, Together in Christ.”

For the faithful in the Diocese, these items will have a slightly different appearance as the Department for Stewardship and Development takes on a new look with the appointment of Joe Naylor as Chief Development Officer (replacing long-time director Bill Matthews) and the promotion of Sue Pershon to ADA Manager. That team reported that all parishes within the Diocese have exceeded their goal for ADA 2017.

“Our recent Fundraising Boot Camp helped provide parishes with the tools for identifying their needs and ADA is the perfect way to raise the financial resources to fund these needs,” said Naylor.

Last year the Diocese was able to rebate more than $2.5 million to parishes for their own needs. Once a parish meets its established goal it gets to keep any funds raised above that. In the past, these rebates have enabled parishes to hire liturgical directors and or remodel areas of some of the parish churches in order to foster more prayerful liturgical celebrations.

“Your support also allows us to continue our many ministries and programs,” said Bishop Patrick J. McGrath, “including those of Faith Formation and Restorative Justice; our offices for Youth and Young Adults and Vocations enable young men and women to deepen their relationship with the Lord and the Church, even inspiring some to the joyful service that is the mark of discipleship.”

This year’s goal is $6.2 million, with a projected 2018 parish rebate of $2.7 million. According to the Office of Stewardship and Development, only 24 percent of parishioners participate in the ADA. Naylor, Pershon and their team are hoping the video, which features first-time access to the Santa Clara County Jail and the work of the Restorative Justice Ministry, along with video of the seminarians in their new home at Saint Mary of the Lake Seminary in Mundelein, Illinois, and scenes of the Bishop meeting with students and the work of youth ministry, will inspire more people to contribute.

“I am really excited about this year’s ADA video – we have gone out into the community to highlight how the ADA dollars truly do support not only the parishes but also the community at large as well,” said Pershon. “And to be able to share how we bring the Joy of the Gospel into the jails through the Restorative Justice Ministry – WOW!”

As a means to enhance the reach of the ADA, Stewardship and Development will work with the Office of Communications to promote “Sharing the Joy of the Gospel, Together in Christ” through social media (Facebook and Instagram) and articles in The Valley Catholic.

“I am looking forward to working with the Parish Teams to earn even larger rebates so they can better minister to their communities and its needs,” said Pershon.

Learn more about ADA 2018, and check out the video, by visiting